Branding the 2012 London Games
2012 Olympics, London - Chapman University, California
Working with the London Organising Committee for the Olympic Games (LOCOG), I developed an unprecedented University program integrating education abroad with a hands-on, international design-client experience for aspiring students. A five week course takes the students from; understanding a creative brief, concept development, presenting to clients, and the build-out of all promised deliverables.
Wolff Olins, London, on understanding the details of developing the 2012 brandmark. (2009)
Buro Happold, London, on the masterplan and final design of the Olympic Park. (2010)
LOCOG, London, on developing brand campaigns to encourage youth to get out and do sport. (2011)
"It is always such a pleasure working with Ron and on a personal level I see him very much as a mentor. Ron speaks so eloquently and passionately on design and branding and is a great person to bounce ideas off with. He's easy-going, approachable and I would personally endorse him to any company or agency.."
Yasmine Say, Brand and Marketing, London 2012