Ron Leland

As a Brand Architect, I work with clients to extract their true brand essence, and then define a clear message that engages their customers. I direct our team in developing Big Picture concepts that become design and communication tools. Once we launch these print, packaging, event or web-based tools, we ultimately elevate our client’s brand equity.

 

My architecture background helps clients understand the value in using design and branding to create a better customer experience.

 

In my view, Brand Architecture involves an intentional approach to problem-solving. Compared to a conventional “designer” approach, architecture is a more precise way to build a brand. Our clients prefer this approach, and our dialogue throughout the collaborative process ensures that they are pleased with the results we achieve.

 

HIGHLIGHTS : :

 

  • Directed rebranding of PIMCO, the global investment management firm. Helped to boost assets under management from $800 billion to $2.1 trillion.
  • Created branding for the U.K.’s first space program, Lunar Mission One. Engaged a global audience to support the program.
  • Collaborated with the London Olympics Organising Committee, to create the first-of-its-kind program for Chapman University students to work on branding campaigns for London 2012 Olympics.
  • Created mobile first website for WATG’s Urban High Rise team. Earned a silver medal in 2016 Summit Creative Awards (5,000 entries in 21 countries)
  • Created and initiated the first ever video communications strategy for Wells Fargo Advisors, specifically targeting millennials. Designed and produced 9 targeted videos.

PORTFOLIO

Working with Mohamed El-Erian, CEO PIMCO, was one of the best examples of corporate leadership I've experienced. (above)

And this one below - it was just fun!

On set for Wells Fargo Advisors - investment videos for a new audience, yes millennials.

Thought it would be a great experience for my budding film maker.

CONNECT

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