As a Brand Architect, I work with clients to extract their true brand essence, and then define a clear message that engages their customers. I direct our team in developing Big Picture concepts that become design and communication tools. Once we launch these print, packaging, event or web-based tools, we ultimately elevate our client’s brand equity.
My architecture background helps clients understand the value in using design and branding to create a better customer experience.
In my view, Brand Architecture involves an intentional approach to problem-solving. Compared to a conventional “designer” approach, architecture is a more precise way to build a brand. Our clients prefer this approach, and our dialogue throughout the collaborative process ensures that they are pleased with the results we achieve.
HIGHLIGHTS : :
Working with Mohamed El-Erian, CEO PIMCO, was one of the best examples of corporate leadership I've experienced. (above)
And this one below - it was just fun!
On set for Wells Fargo Advisors - investment videos for a new audience, yes millennials.
Thought it would be a great experience for my budding film maker.